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Author Mbara, Nnamdi Christian, PhD Abstract The Oru-Owere Festival of the Owere people in the South Eastern part of Nigeria is a vibrant celebration of culture,music, and tradition that has long served spiritual andcommunal purposes. But in today’s fast-changing world,where music and culture are increasingly tied to digitalplatforms and global markets, there’s a growing need […]

Author Dr. Anokwuru Innocent Chijioke Abstract In modern business transitions, competition is described asthe key to success. Sale of goods and commodities dependlargely on how superior and qualitative is the commodity ofa given organisation compared to the other. This hascreated room for innovation that effectively assistsorganisations to transform from micro to macro. In thecourse of

Abstract In Yorùbá culture, traditional festivals play a vital role in cultural and religious expressions, yet many of these festivals, particularly those celebrated at the grassroots level, remain undocumented and underexplored in scholarly discourse. While considerable academic attention has been given to widely known festivals such as Òṣun Òṣogbo, Mórèmí, Ojúde Ọba and Èyò, among