INNOVATION MANAGEMENT IN SMALL ANDMEDIUM ENTERPRISES: A COMPREHENSIVE ANALYSIS OF DETERMINANTS, CHALLENGES,AND STRATEGIC IMPERATIVES
Authors Revd Dr Chukwunonso Joseph NosikeBusiness AdministrationNnamdi Azikiwe University, Awkaci.nosike@unizik.edu.ng Dr Okafor Ifeoma PathrolinaBusiness AdministrationNnamdi Azikiwe University, Awkaci.nosike@unizik.edu.ng Ajiwe Ogechukwu CordeliaBusiness AdministrationNnamdi Azikiwe University, Awkaci.nosike@unizik.edu.ng Abstract Small and Medium Enterprises constitute the backboneof global economies, contributing significantly toemployment, GDP growth, and regional development.However, their capacity to innovate remains constrainedby unique structural, financial, and operationalchallenges that […]
