TECHNOLOGICAL DETERMINISM AND THEQUALITY-CONVENIENCE DEBATE INNOLLYWOOD: A COMPARATIVE STUDY OFBANDELE’S ELESIN OBA: THE KING’SHORSEMAN AND O’FRESH’S SABBATH

Authors

Ebuka Emmanuel Ilukwe, PhD
ee.ilukwe@coou.edu.ng / garryneo1love@gmail.com.
ORCID: https://orcid.org/0009-0007-0207-2998
+2348038813286

Chinedu Chikata
cc.chikata@coou.edu.ng /
nedumkatas@gmail.comORCID: https://orcid.org/0009-
0003-7703-8832
+2348038291697

Okolo Somtochukwu Favour
Department of Theatre Arts
Chukwuemeka Odumegwu Ojukwu University,
Igbariam.+2347030807827

Abstract

The rapid technological evolution in film production,
particularly the advent of Smartphone as affordable and
accessible tool has democratized cinematic storytelling.
This shift has challenged conventional notions of
cinematic quality and professionalism, thus causing
seeming tension between traditional, high-cost
filmmaking methods and the rising trend of resourceful,
Smartphone-based production. Questions arise regarding
the quality, artistic integrity, and cultural authenticity of
films produced with varying technologies, and how these
choices shape perceptions within the industry and among
audiences. This prompts an examination of how different
technological approaches influence artistic expression,
cultural representation, and industry standards. Hence
this study analyzed the visual, thematic, and cultural
outcomes of films made with professional equipment
versus those shot predominantly with Smartphone using
Biyi Bandele’s Elesin Oba … (2022) and Oladipo
O’Fresh’s Sabbath (2024) as case study. Guided by
Marshal McLuhan’s Technological Determinism
Theory, the study posits that technological innovations
significantly influence social and cultural practices. This
perspective underscores that the adoption of Smartphone
and other digital tools is reshaping filmmaking
paradigms and creative possibilities. The study
employed a qualitative methodology, which involved
content analysis of case study films supported by data
gathered from interview. Findings reveal that while high- end equipment yields polished, visually striking films
aligned with traditional industry standards, Smartphone
filmmaking offers unique aesthetic qualities that foster
authenticity, immediacy, and grassroots storytelling.
Both approaches have valid artistic and cultural
contributions, with resourcefulness and post-production
skills playing pivotal roles in overcoming technical
limitations. The study therefore recommends fostering
skills in both traditional and mobile filmmaking,
encouraging hybrid production models, revising industry
standards to recognize diverse technological approaches,
and supporting policies that democratize access to
filmmaking resources. The study contends that
technological choices are not merely technical decisions
but strategic artistic tools that shape the future trajectory
of Nigerian cinema. Embracing technological diversity
while upholding artistic integrity can propel Nollywood
filmmakers toward a more inclusive, innovative, and
culturally rich cinematic landscape.

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