INNOVATION AS A STRATEGY FOR SUCCESSFUL ORGANISATIONAL TRANSFORMATION / CHANGE

Author

Dr. Anokwuru Innocent Chijioke
Department of Political Science
Abia State University, Uturu.
Nigeria

Abstract

In modern business transitions, competition is described as
the key to success. Sale of goods and commodities depend
largely on how superior and qualitative is the commodity of
a given organisation compared to the other. This has
created room for innovation that effectively assists
organisations to transform from micro to macro. In the
course of attempting to examine innovation as a strategy
for successful organisational transformation/change, this
study examines the concept of innovation, organisational
transformation, and management innovation technique and
limitations innovations in organisation. It was observed in
this paper that innovation seeks to accomplish growth and
survivals, it is critical to the sustainable competitive
advantage of organisation, it is one of the management
techniques of overcoming problem posed by strategic
change, it consists of scientific, technical, commercial and
financial steps required for success in business, and
successful organisations today must forester innovation or
they get extinguished. In order to sustain or enhance the
observations found, the paper is of the view that for a successful change to occur in an organisation effectively,
managers should concentrate on communication with the
workers, monitoring, training, counseling and prompt
payment of salaries in addition to encouraging local
manufacturers by way of patronizing their goods.

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